A training program through which participants gain a common understanding of the corporate philosophy of the company
Target Audience
All company staff, newcomers included.
Training Goals
- understanding the basic concepts of corporate philosophy and the impact these have on company operations
- gaining a common understanding of the existing corporate identity
- disseminating and strengthening corporate culture
- creating a positive working environment
Contents
- Corporate identity, the DNA of the company
- Company’s Vision and Mission
- Company’s Corporate Values
- ‘Moments of truth’
- Ways of communicating the corporate identity, both internally and externally
- Goals which arise from the corporate identity
- How staff can contribute to strengthening the corporate identity
Training Methodology
- short presentations and continuous group activities, designed to contribute to a common understanding of the corporate identity
Duration and Participations
1 training day (1 working day- 8 training hours) in groups of 8 participants
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